Customer Review Websites, Making Marketers Rich?

It’s not a new thing that Internet marketers and Affiliate marketers create review sites to generate an income. Review sites are an alternative to the long sale letter and fancy sales pages. They offer products or services to the customer but in a less aggressive manner. Your typical review web site consists of several ‘reviews’ written by the web site owner or a ghost writer for a specific group of related products or services. After the reader becomes interested in the product based on the reviews he or she read, ideally they would click one of the links to purchase the product, get the free trial, or whichever action it is that you are looking for.

Just like all other aspect of technology, evolution takes hold, and a new style of review sites is becoming more popular in the Internet marketing playing field. With these new style review sites, the products or services are only ‘described’ by the marketer, not ‘reviewed’ by the marketer. The actual reviews come from actual customers. Plus, the marketer can add several products to the site and isn’t limited to the typical 3 to 5. Take a look at this Windsor, Ontario Motel site for an example of this new breed of review site The example is a simple listing of different hotel options in the Windsor, Ontario area of Canada. The reviews are written by customers and offer unique content for the web site. Along with the reviews the site also has plenty of well placed links to let a potential traveler book a reservation at any of the listed hotels using the site owner’s affiliate code.

Internet surfers are getting more and more savvy all of the time and often don’t trust typical review sites like they once used to. This new breed of review site has several advantages over a traditional review site. With the new customer-review style site, the site has on-going unique free content added, the content is from real customers which adds trust, and the site is search engine friendly. Of course, with the added benefits that are received from these customer review style web sites comes a bit more work in regards to monitoring the comments and reviews that are added. They must be filtered for spam and perhaps inappropriate content. But with the additional work comes additional rewards in terms of income for the site owner and added trust for the customer. Filtering customer comments on a blog is standard practice though. Perhaps, processing the reviews might be considered the ‘hard’ part’. But the ‘hard’ part of the work can be taken care of by this Wordpress review plugin, so truthfully, this process is as simple is putting together a regular Wordpress blog.