PROBLOGGING: MAKING MONEY FROM BLOGS. Interesting Info to Keep in Mind

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that use any or a combination of the following:

• Straight texts
• Photographs or images (photoblog)
• Video (videoblog)
• Audio files (audioblog)
• Hyperlinks

As a rule presented and arranged in reverse chronological order, blogs are basically used for the next purposes:

• Online journal or a web diary
• Content managament system
• Online publishing platform

A typical blog has the next components:

• Post date -the date and time of the blog entry

• Category – the category that the blog belongs to

• Title – the title of the blog

• Main body – the main content of the blog

• RSS and trackback – links the blog back from other sites

• Comments – commentaries that are added by readers

• Permalinks – the URL of the full article

• Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, generally found at the bottom of the blog, that shows the post date, the author, the kind, and the ‘stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the next:

1. Political blog – on news, politics, activism, and other topic based blogs (for example campaigning).

2. Private blog – also known as online diary that may incorporate an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog – with focus either on a specific niche (function or position) that is generally technical in nature or a local information.

4. Health blog – on specific health issues. Medical blog is a key type of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog – also known as litblog.

6. Travel blog – with focus on a traveler’s stories on a specific journey.

7. Research blog – on academic issues for example research notes.

8. Lawful blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog – focus on falsehoods or inconsistencies in mass media; generally exclusive for a newspaper or a TV network.

10. Religious blog – on religious topics

11. Educational blog – on learning applications, as a rule written by students and teachers.

12. Collaborative or collective blog – a certain issue written by a group of people.

13. Directory blog – contains a collection of numerous web sites.

14. Business blog – used by entrepreneurs and business employees to support their businesses or talk about their work.

15. Personification blog – focus on non-human being or objects (such as dogs).

16. Spam blogs – used for promoting affiliated websites; also known as ‘splogs’.

Blogging is typically done on a regular (almost day by day) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to the individual or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is constantly growing, as the availability of numerous blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Due to this trend, bloggers can now be categorized into 4 chief types:

• Personal bloggers – people who focus on a diary or on any topic that an individual feels strongly about.

• Business bloggers – people who focus on promoting products and services.

• Organizational bloggers – people who focus on internal or external communication in an organization or a community.

• Professional bloggers – people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who earn money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the numerous money-making opportunities for probloggers:

• Advertising programs
• RSS advertising
• Sponsorship
• Affiliate Programs
• Digital assets
• Blog network writing gigs
• Business blog writing gigs
• Non blogging writing gigs
• Donations
• Flipping blogs
• Merchandising
• Consulting and speaking

The next are a few things that you need to consider if you want to be profitable in problogging:

1. Be patient. Problogging requires lots of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be the ‘specialist’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to earn money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a profitable problogger.

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