Top Tips for Savvy Article Marketing

One of the more commonly known methods of catching the search engines attention is content – and let’s say for example you’re a top internet savvy SEO expert, and you can get the traffic onto your site – then the next step is thinking how you are going to keep it there! One-of-a-kind, informative, top quality articles are an absolute necessity.Instead of just choosing a topic and writing about it, select a part of the topic, state an opinion and follow it up with specific details about why you’ve taken this point of view. This will foster debate and feedback among readers and create a great deal of buzz around your article. Word travels fast on the Internet and Twitter, so your article will be getting lots of exposure while creating healthy dialogue at the same time.

There are a great many ways to motivate reader response to articles. Traditionally, writers would supply their email at the end of the article. However, as no one reading the article can actually see anyone else’s comments, this is a passive response. A more active approach is to place a comments section at the bottom of your article where readers can give their opinions on what they’ve just read. But sometimes, the comments left can take attention away from the actual article or get off track from the original topic.

A better way to attract valuable feedback is to link the article to an online survey. This kind of reader response also assists the writer or publisher in acquiring a wide array of comments from different points of view. By implementing an online survey, you can discern whether readers enjoyed the article, if they had the same viewpoint as what was said, if they disagreed entirely, or if they had any other extra information to share.

There are websites available that assist with creating the online questionnaire and in providing information on how to link the survey to the article. Useful tools which track and measure feedback are also available. Some online survey providers also offer the option of sharing real time survey results with readers and provide incentive ideas to encourage readers to participate in the questionnaire.

Utilizing an online survey linked to an article is an effective means of communication that encourages discussion about a topic. It’s a cost effective investment that has excellent benefits which enable you to acquire the greatest overall response from any individual article.

Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and ‘bottom line’ approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.

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